Kashi, Seven Whole Grains on a Mission

Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, “Seven Whole Grains on a Mission.” The key pieces of this story were: What are the seven grains? What makes them special? Where are they sourced from?

As Art Director and creative lead for the account, I led the creative work which not only involved visual design, but also strategy, concepting, IA/UX and content development.