Nestea Liquid Awesomeness
Venables Bell came to Odopod to create an online home for “Steve,” the spokesman for Nestea who had transformed his house into a 24/7 arena for the public to challenge and test his skills of awesomeness.
We were tasked to come up with the challenges, shoot and edit all of the video, create a look & feel that was an extension of the campaign’s overall branding and determine how the site worked and behaved. My specific role as senior designer was to design the overall site framework, interface elements and menus. I also created challenge icons and some of the animated flash elements.