IDEO Eyes Open
Odopod collaborated with IDEO to create a site that would compliment a series of books that redefined the relationship of person to place typically found in most travel publications. Our team was very small and we worked very closely with one another from concept to launch. The idea for the site was to curate “experience stories” from invited guests and to give thematic assignments which allowed everyone the opportunity to share their own stories.
I led the visual design effort which involved not only taking the visual language from the books and extending it to the web, but concurrently create a sensible and compelling IA structure to hold all of the content. At the end of the IA/discovery phase I created a document that outlined our findings.