Kashi, 2011 Cereal Trial Event

Every year Kashi launches initiatives called “trial events,” which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans. In spring 2011 we worked on a trial event that

Zune

Microsoft Zune asked Odopod to strategize how their site could enable music lovers to discover and share music. After an initial strategy/discovery period the designers were asked to apply visual languages to wireframes. As a senior designer I was responsible

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