Work

Visa

Scaling Visa’s biggest product initiative and building the first design system for payments. Visa Checkout is Visa’s ecommerce payment solution that allows cardholders to store their payment information and check out quickly and securely on merchants’ sites. Introduced in 2013,

Visa

Scaling Visa’s biggest product initiative and building the first design system for payments. Visa Checkout is Visa’s ecommerce payment solution that allows cardholders to store their payment information and check out quickly and securely on merchants’ sites. Introduced in 2013,

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Sony

Creating compelling product stories, for a global audience. As an Associate Creative Director in the Global Content Creation group, I lead and support a team of strategists, designers, developers and copywriters in creating premium content for the new, fully responsive Sony Electronics

Sony

Creating compelling product stories, for a global audience. As an Associate Creative Director in the Global Content Creation group, I lead and support a team of strategists, designers, developers and copywriters in creating premium content for the new, fully responsive Sony Electronics

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American Giant

Can a brand be as well-crafted as the greatest hoodie ever made? American Giant was founded on the belief that if you made a quality product, available at a reasonable cost, people would buy it. Identifying the lack of well-made,

American Giant

Can a brand be as well-crafted as the greatest hoodie ever made? American Giant was founded on the belief that if you made a quality product, available at a reasonable cost, people would buy it. Identifying the lack of well-made,

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Sears iAd: Horoscope

Sears asked us to concept an iAd which promoted the launch of the Kardashian Collection. We initially presented five concepts, and Sears chose the one we called “Horoscope.”

Sears iAd: Horoscope

Sears asked us to concept an iAd which promoted the launch of the Kardashian Collection. We initially presented five concepts, and Sears chose the one we called “Horoscope.”

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Pitches

I’ve had the opportunity to work on a varied set of pitches, both as a creative lead and as a supporting designer. Here are some of the standouts. Note: Some of these projects are quite confidential in nature, please do not

Pitches

I’ve had the opportunity to work on a varied set of pitches, both as a creative lead and as a supporting designer. Here are some of the standouts. Note: Some of these projects are quite confidential in nature, please do not

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Kashi

During my time on the Kashi account I had the opportunity to make a lot of things other than comps. Some of these things were recommendation decks about revamping parts of the site, some were digital ideas that had to

Kashi

During my time on the Kashi account I had the opportunity to make a lot of things other than comps. Some of these things were recommendation decks about revamping parts of the site, some were digital ideas that had to

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Sears Style

Sears created an apparel division and asked The Barbarian Group to develop its identity, voice, content hub and social media strategy. I was involved at the beginning and helped develop the identity and look & feel for this new fashion

Sears Style

Sears created an apparel division and asked The Barbarian Group to develop its identity, voice, content hub and social media strategy. I was involved at the beginning and helped develop the identity and look & feel for this new fashion

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Coolsculpting

Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes “stubborn” fat cells through a non-invasive process. Gaining ground in the media and opening more offices around the world, the company

Coolsculpting

Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes “stubborn” fat cells through a non-invasive process. Gaining ground in the media and opening more offices around the world, the company

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Kashi, 2011 Cereal Trial Event

Every year Kashi launches initiatives called “trial events,” which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans. In spring 2011 we worked on a trial event that

Kashi, 2011 Cereal Trial Event

Every year Kashi launches initiatives called “trial events,” which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans. In spring 2011 we worked on a trial event that

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Kashi, Seven Whole Grains on a Mission

Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, “Seven Whole Grains on a Mission.” The key pieces of this story were: What are the seven grains? What makes them

Kashi, Seven Whole Grains on a Mission

Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, “Seven Whole Grains on a Mission.” The key pieces of this story were: What are the seven grains? What makes them

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