Work

Sony

As an Associate Creative Director in the Global Content Creation group, I lead and support a team of strategists, designers, developers and copywriters in creating premium content for the new, fully responsive Sony Electronics global website, which has launched in Europe and Latin

Sony

As an Associate Creative Director in the Global Content Creation group, I lead and support a team of strategists, designers, developers and copywriters in creating premium content for the new, fully responsive Sony Electronics global website, which has launched in Europe and Latin

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American Giant

American Giant was founded on the belief that if you made a quality product, available at a reasonable cost, people would buy it. Identifying the lack of well-made, domestically manufactured garments in the basics category, in February of 2012 American

American Giant

American Giant was founded on the belief that if you made a quality product, available at a reasonable cost, people would buy it. Identifying the lack of well-made, domestically manufactured garments in the basics category, in February of 2012 American

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Sears iAd: Horoscope

Sears asked us to concept an iAd which promoted the launch of the Kardashian Collection. We initially presented five concepts, and Sears chose the one we called “Horoscope.”

Sears iAd: Horoscope

Sears asked us to concept an iAd which promoted the launch of the Kardashian Collection. We initially presented five concepts, and Sears chose the one we called “Horoscope.”

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Sears Style

Sears created an apparel division and asked The Barbarian Group to develop its identity, voice, content hub and social media strategy. I was involved at the beginning and helped develop the identity and look & feel for this new fashion

Sears Style

Sears created an apparel division and asked The Barbarian Group to develop its identity, voice, content hub and social media strategy. I was involved at the beginning and helped develop the identity and look & feel for this new fashion

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Coolsculpting

Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes “stubborn” fat cells through a non-invasive process. Gaining ground in the media and opening more offices around the world, the company

Coolsculpting

Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes “stubborn” fat cells through a non-invasive process. Gaining ground in the media and opening more offices around the world, the company

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Kashi, 2011 Cereal Trial Event

Every year Kashi launches initiatives called “trial events,” which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans. In spring 2011 we worked on a trial event that

Kashi, 2011 Cereal Trial Event

Every year Kashi launches initiatives called “trial events,” which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans. In spring 2011 we worked on a trial event that

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Kashi, Seven Whole Grains on a Mission

Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, “Seven Whole Grains on a Mission.” The key pieces of this story were: What are the seven grains? What makes them

Kashi, Seven Whole Grains on a Mission

Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, “Seven Whole Grains on a Mission.” The key pieces of this story were: What are the seven grains? What makes them

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Sony Bravia 2010 Showcase

Odopod worked directly with the creative team at Sony to create an immersive, interactive experience that showcased the new Bravia television and the philosophy that informed its revolutionary design. The site is divided into “stories”– Design, Connectivity and Picture. Each

Sony Bravia 2010 Showcase

Odopod worked directly with the creative team at Sony to create an immersive, interactive experience that showcased the new Bravia television and the philosophy that informed its revolutionary design. The site is divided into “stories”– Design, Connectivity and Picture. Each

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Don Q LadyData

Don Q is the number one rum in Puerto Rico, the land of rum. But it’s not yet well-known in the US. The strategic brains at Undercurrent came to Odopod with a plan to help the brand change that, by giving

Don Q LadyData

Don Q is the number one rum in Puerto Rico, the land of rum. But it’s not yet well-known in the US. The strategic brains at Undercurrent came to Odopod with a plan to help the brand change that, by giving

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Nestea Liquid Awesomeness

Venables Bell came to Odopod to create an online home for “Steve,” the spokesman for Nestea who had transformed his house into a 24/7 arena for the public to challenge and test his skills of awesomeness. We were tasked to

Nestea Liquid Awesomeness

Venables Bell came to Odopod to create an online home for “Steve,” the spokesman for Nestea who had transformed his house into a 24/7 arena for the public to challenge and test his skills of awesomeness. We were tasked to

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