Work
American Giant
American Giant was founded on the belief that if you made a quality product, available at a reasonable cost, people would buy it. Identifying the lack of well-made, domestically manufactured garments in the basics category,…
American Giant
American Giant was founded on the belief that if you made a quality product, available at a reasonable cost, people would buy it. Identifying the lack of well-made, domestically manufactured garments in the basics category,…
Sears iAd: Horoscope
Sears asked us to concept an iAd which promoted the launch of the Kardashian Collection. We initially presented five concepts, and Sears chose the one we called “Horoscope.”
Sears iAd: Horoscope
Sears asked us to concept an iAd which promoted the launch of the Kardashian Collection. We initially presented five concepts, and Sears chose the one we called “Horoscope.”
Sears Style
Sears created an apparel division and asked The Barbarian Group to develop its identity, voice, content hub and social media strategy. I was involved at the beginning and helped develop the identity and look &…
Sears Style
Sears created an apparel division and asked The Barbarian Group to develop its identity, voice, content hub and social media strategy. I was involved at the beginning and helped develop the identity and look &…
Coolsculpting
Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes “stubborn” fat cells through a non-invasive process. Gaining ground in the media and opening more offices…
Coolsculpting
Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes “stubborn” fat cells through a non-invasive process. Gaining ground in the media and opening more offices…
Kashi, 2011 Cereal Trial Event
Every year Kashi launches initiatives called “trial events,” which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans. In spring 2011 we worked…
Kashi, 2011 Cereal Trial Event
Every year Kashi launches initiatives called “trial events,” which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans. In spring 2011 we worked…
Kashi, Seven Whole Grains on a Mission
Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, “Seven Whole Grains on a Mission.” The key pieces of this story were: What are the…
Kashi, Seven Whole Grains on a Mission
Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, “Seven Whole Grains on a Mission.” The key pieces of this story were: What are the…
Sony Bravia 2010 Showcase
Odopod worked directly with the creative team at Sony to create an immersive, interactive experience that showcased the new Bravia television and the philosophy that informed its revolutionary design. The site is divided into “stories”–…
Sony Bravia 2010 Showcase
Odopod worked directly with the creative team at Sony to create an immersive, interactive experience that showcased the new Bravia television and the philosophy that informed its revolutionary design. The site is divided into “stories”–…
Don Q LadyData
Don Q is the number one rum in Puerto Rico, the land of rum. But it’s not yet well-known in the US. The strategic brains at Undercurrent came to Odopod with a plan to help the…
Don Q LadyData
Don Q is the number one rum in Puerto Rico, the land of rum. But it’s not yet well-known in the US. The strategic brains at Undercurrent came to Odopod with a plan to help the…
Nestea Liquid Awesomeness
Venables Bell came to Odopod to create an online home for “Steve,” the spokesman for Nestea who had transformed his house into a 24/7 arena for the public to challenge and test his skills of…
Nestea Liquid Awesomeness
Venables Bell came to Odopod to create an online home for “Steve,” the spokesman for Nestea who had transformed his house into a 24/7 arena for the public to challenge and test his skills of…
Chrome Bags Website Redesign
Odopod collaborated with Chrome Bags to evolve their brand. We delivered brand guidelines, a library of lifestyle photography and a website. I was also involved from the initial branding explorations, into the website design phase…
Chrome Bags Website Redesign
Odopod collaborated with Chrome Bags to evolve their brand. We delivered brand guidelines, a library of lifestyle photography and a website. I was also involved from the initial branding explorations, into the website design phase…